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Category Archive

The following is a list of all entries from the Auto category.

Everybody deserves a little redemption

Geo Metros going for big money on high gas prices

Geo Metros going for big money on high gas prices - Autoblog

After being derided for years as one of the least desireble cars…ever ( a couple notches down from the Yugo) the Geo Metro is making some cool strides these days.

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A face only a mother could love.

Subaru-B9-Tribeca

I used to park Subarus at this massive plant in West Lafayette, Indiana. Tough job, although I had new car smell all over me when I left each day, sweet :) Anyway, Just after I left, Subaru introduced the Baja, it sucked, and then failed. Then last year the Tribeca was introduced, it’s design sucked and is failing. I really hope it gets an extreme makeover…fast!

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Bat-outta-hell….

I think I just peed my pants.

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Extreme marketing or just late to the party.

As I read this article on CNN, I kinda struck me that when companies are going through tough times they find the guts todo things different, make bold moves. CNN’s coverage of Ford’s market research for thier new CUV is quite interesting because really and truely there is nothing new about thier approach.

When Nissan was launching the Xterra way back in 2000 thier marketing showed how they followed X-Gamers across the country showed how they built the car for that specific demographic. A few months later I driveup to a Citgo ad I see a soccer-mom filling up her Xterra. Anyway, I digress. This is not anything new, just what needs to be done. After years of design by commitee we ae seeing Big Blue truly mking some bold moves.

Extreme marketing - this car made just for you - CNN.com

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Cool video, boring CEO

Can this guy be any more wooden! Thank goodness the car isn't. It ooozes cool. Superb work engineering from our friends at Saab.