Category Archive
The following is a list of all entries from the Gadgets n Gizmos category.
What the Auto Industry Can Learn From Apple
 |
|
| David Murphy | |
Like hundreds of thousands of people across the country, I stood in
line last weekend at the Apple Store in Newport Beach, Calif., to buy
the new iPhone 3G for my daughter after three unsuccessful attempts at
nearby AT&T stores.
Witnessing this exuberant demand for a new product made me
wonder if this feat could be repeated in other categories, such as the
auto business. What would an automaker have to do to seduce consumers
to stand in line to buy a hot new car? Here are some lessons from the
iPhone:
read more at Ad AgeTechnorati Tags: apple, computer, ad age, design, iPhone
Do not forget this day….Apple’s iPhone is twice as fast for half the price.
Today’s message is pretty simple: Apple is going for iPhone market share in a big, big, way.
If you have money in any form, buy Apple stock…now. This isn’t just some Mac fan boy reveling in the afterglow of another great Stevenote, but someone who has gotten an intensely acute view of the immediate future.
Apple will be the next great global tech company.
Forget who has the greater share of the PC market. That metric is for saps! If Apple has it’s way, the baby on the breast in Sub-Saharan Africa will be wielding a glossy black brick of 3G goodness.
My friends, Windows was just the beginning, Dell… a passing fancy. Jobs knows that these guys are beaten even though Apple currently only has a sliver of the global computer market. But for those who saw Monday’s keynote, remember the image of the 3 legged stool at the very beginning. One of those legs is about to get very FAT.
While very few people worldwide can afford a computer, the real pool of black gold that is waiting to be tapped is mobile phones. Apple has realized that it’s global dominance is tied not to beating up on Vista but spreading it’s design DNA pollen globally on the back of the iPhone not the iMac. Apple’s global roll-out strategy for mobile market dominance is nothing short of the same poetry with which it designs, builds and markets all of it’s other products. Study how they did this with almost every product since Steve returned to Apple. It’s simplicity is deviously disarming.
Create the market before you sell the product.
Make the consumer start sucking vigorously on the teet long before the milk is even there. How did they do this? Design, create and sell to the market segment with the most disposable income. Establish the product as a must have for the rich. Once the halo of I-gotta-have-it is sufficiently bright around the product (hence justifying it’s existence) you sell it to everybody else for a song (pun intended). By this time you have made back your R&D money on the back of the richest of the rich. You are now going for the jugular that’s throbbing with the real life blood of revenue. The Mass Market. You have achieved critical mass in global mind-share now all you have to do is put a couple cracks in the glass ceiling of price and watch global dominance flood the earth. It is a small world after all.
So forget this old metric of PC market share. The mobile market is where the real moola is at. Cell phones are the platform of the future and every IT company worth it’s salt knows this. But no one has a product like the iPhone. And for a long time no one ever will. Apple is just too many design cycles ahead of the rest of the field. So while the rest of the world copies this gleaming brick of techno-lust, Steven “Plainview” Jobs is drinking their milkshake. And his big fat straw is the iPhone.
Tags: apple, iphone, market, stock, genius, steven jobs, jobs, global, marketshare
Do you read?
Markoff and Pogue Interview With Steve Jobs ★
Steve Jobs on the Kindle:
“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore. Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”
So, either (a) Jobs think the Kindle is a bad concept; or (b) Apple is working on a portable e-book reader.
Blogged with Flock
Tags: kindle, steve jobs, yorkali, amazon
The perfect kitchen for less than $200
THE question I’m asked more often than any other is, “What kitchen equipment should I buy?”
Like cookbooks, kitchen equipment is a talisman; people believe that
buying the right kind will make them good cooks. Yet some of the best
cooks I’ve known worked with a battered batterie de cuisine: dented
pots and pans scarred beyond recognition, an old steak knife turned
into an all-purpose tool, a pot lid held just so to strain pasta when
the colander was missing, a food processor with a busted switch. They
didn’t complain and they didn’t apologize; they just cooked.
But
famous TV chefs use gorgeous name-brand equipment, you might say. And
you’d be right. But a.) they get much of that stuff free, the
manufacturers hoping that placing it in the hands of a well-known chef
will make you think it’s essential; b.) they want their equipment to be
pretty, so you’ll think they’re important; and c.) see above: a costly
knife is not a talisman and you are not a TV chef.
Finally (and
this is crucial), the best chefs may use the best-looking equipment
when they are in public view, but when it is time to buy equipment for
the people who actually prepare those $200 restaurant meals, they go to
a restaurant supply house to shop for the everyday cookware I recommend
to people all the time.
In fact, I contend that with a bit of savvy, patience and a willingness
to forgo steel-handle knives, copper pots and other extravagant items,
$200 can equip a basic kitchen that will be adequate for just about any
task, and $300 can equip one quite well.
I just can not get enough of these ads.
As smple as they seem, they are more informative than you think…check ‘em out.
technorati tags:mac, pc, ad, apple, yorkali
Blogged with Flock
Microsoft’s WOW! Team. Yeah right!
Not even the CEO, Steve Ballmer seems truly excited about Vista, not a smile in the bunch. Thanks for picking this up Seth.
Why the Zune will fail…
In the words of Miles Obrien on CNN :
” Why don’t they get some decent design people, it’s clunky”
Another brick of a design from Microsoft.
powered by performancing firefox
This…will blow your mind.
What was that Tom Cruise movie again, the one about pre-crime and all that fancy-shmancy fascist state stuff? Aaammmm, aaahh yes, Minority Report.
Well my friends after you click this link, consider yourself officially blown away.
Mmmmm, it finally feels like the 21st century.
powered by performancing firefox
The smallest computer in the world…
What could this be embedded in, hmnnnn. I wish I could find am image with a pencil or something to give the lil guy some scale.
