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Posts Tagged ‘marketing’

Brand Analysis for Presidents

Posted by: Yorkali on: October 9, 2008

A very good article from AdAge on analyzing audience engagement and loyalty metrics for the presidential campaign. Just like brands and media, engagement and loyalty metrics can be used to measure presidential candidates. The technique is more accurate than traditional polling because it measures what voters think — as opposed to what they say they [...]

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Seth Godin is right on the money.

Posted by: Yorkali on: September 21, 2008

If there is one thing companies need to realize is that cool logos, slick websites and clever ads do not a great experience make. It is this mindset that approaches the designer/creative director/marketing company and says. Make it look pretty/sexy/clean. Marketing and advertising should be the icing on the cake, not the lipstick on the [...]

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The Happening…..

Posted by: Yorkali on: July 11, 2008

Ladies and gentlemen….it’s finally happening. Analysts Say Apple’s Disciplined Marketing Is Behind Trend, not Just Vista ‘Debacle’

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