Posted by: Yorkali on: October 9, 2008
A very good article from AdAge on analyzing audience engagement and loyalty metrics for the presidential campaign.
Just like brands and media, engagement and loyalty metrics can be used to measure presidential candidates. The technique is more accurate than traditional polling because it measures what voters think — as opposed to what they say they think. [...]
Posted by: Yorkali on: October 3, 2008
Anger vs. Steadiness in the Crisis – TIME
Obama was far more forceful on the page than he was on the screen.
Posted by: Yorkali on: September 23, 2008
I wonder who did that bad Photoshop job on his sunglasses
Obama Ad: McCain Protecting CEOs’ Bermuda Tax Shelter
Hitting on economic and pocketbook themes, Barack Obama is out with a new ad today accusing John McCain of supporting tax breaks for businesses that operate in the shelter of Bermuda.
Posted by: Yorkali on: September 14, 2008
In 2008, everybody and their momma is a pundit, so why not lil ol’ crazy Jamaican me
Why does Obama’s fund raising this last month means so much. Simple. Because people are voting with their pocketbook. Yes he had a bump from the nomination. That I am sure explained why half a million new [...]