space to imajin

Extreme marketing or just late to the party.

Posted on: October 22, 2006

As I read this article on CNN, I kinda struck me that when companies are going through tough times they find the guts todo things different, make bold moves. CNN’s coverage of Ford’s market research for thier new CUV is quite interesting because really and truely there is nothing new about thier approach.

When Nissan was launching the Xterra way back in 2000 thier marketing showed how they followed X-Gamers across the country showed how they built the car for that specific demographic. A few months later I driveup to a Citgo ad I see a soccer-mom filling up her Xterra. Anyway, I digress. This is not anything new, just what needs to be done. After years of design by commitee we ae seeing Big Blue truly mking some bold moves.

Extreme marketing – this car made just for you – CNN.com

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