space to imajin

Seth Godin is right on the money.

Posted on: September 21, 2008

If there is one thing companies need to realize is that cool logos, slick websites and clever ads do not a great experience make. It is this mindset that approaches the designer/creative director/marketing company and says. Make it look pretty/sexy/clean.

Marketing and advertising should be the icing on the cake, not the lipstick on the pig.

Seth’s Blog: What advertising can’t fix

Microsoft has fallen into a trap that befalls many large companies in search of cred, buzz or respect. They’ve decided to buy some via advertising.

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