Seth Godin is right on the money.
Posted September 21, 2008on:
If there is one thing companies need to realize is that cool logos, slick websites and clever ads do not a great experience make. It is this mindset that approaches the designer/creative director/marketing company and says. Make it look pretty/sexy/clean.
Marketing and advertising should be the icing on the cake, not the lipstick on the pig.
Microsoft has fallen into a trap that befalls many large companies in search of cred, buzz or respect. They’ve decided to buy some via advertising.