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Using Obama to Re-Brand America (plus a touch of Jamaica)

Posted on: October 24, 2008

Op-Ed Columnist – Rebranding the U.S. With Obama – NYTimes.com

In the western industrialized world, full of university graduates and marinated in principles of egalitarianism, the idea of electing a member of a racial minority to the highest office seems an astonishing breakthrough. But Jamaica’s 95 percent black population elected a white man as its prime minister in 1980, and kept him in office throughout that decade……

……Yet if this election goes as the polls suggest, we may find a path to
restore America’s global influence — and thus to achieve some of our
international objectives — in part because the world is concluding that
Americans can, after all, see beyond a person’s epidermis. My hunch is
that that is right, and that we’re every bit as open-minded about
racial minorities as Jamaicans already were a quarter-century ago.

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