space to imajin

Posts Tagged ‘2008

One of the hardest things to convince clients of is that design is more
than just the pretty skin that is draped over a solution at the end to
make it look pretty. It is more than make-up or aesthetics. Design for
me, is a modus operandi, it is an attitude to problem solving that not
just compliments the scientific approach but it also
fuels the process. “Making it pretty” is not design, never was, never
will be.
It’s merely putting lipstick on a pig. Making it pretty is the
polar opposite to design thinking.

The first place I learnt design thinking was at the Caribbean School of Architecture. That way of thought is the most valuable skill I have in my lil’ arsenal.

not Photoshop,

not Illustrator,

not Indesign or any other program that I know how to use.

The critical thought required to creatively solve a problem or to
deliver new ideas takes a whole lot more than pushing pixels. Disecting
a brief, distilling the elements and desiging an appropriate response
begins long before I fire up my tool of choice on the computer. The NY
Times article makes excellent points on the design thinking approach and
it’s place in the workplace. Good to see that this is finally, truly,
hitting the main stream media.

Unboxed – Design Is More Than Packaging –

“Design thinking is inherently about creating new choices, about divergence,” says Tim Brown, the chief executive and president of the design consulting firm IDEO, based in Palo Alto, Calif. “Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.”

……are coming home to roost.

A government laboratory technician of the Bureau of Food and Drugs tests milk products from China that are being sold in Manila at a laboratory.I am heartbroken that little babies are paying the price for what greedy adults have done. I lived in Panama when scores of people died from cough syrup tainted with an anti-freeze chemical. Then there was the toothpaste and the toys.

China’s chickens are coming home to roost.

Shanghai fears grow in China milk powder scandal | International | Reuters

Shanghai fears grow in China milk powder scandal

Just puttin’ it out there….

Political Punch

Governor Palin, there has been quite a bit of discussion about your perceived lack of foreign policy experience. And I want to give you your chance. If you could please respond to that criticism and give us specific skills that you think you have to bring to the White House to rebut that or mitigate that concern.

PALIN: Well, I think because I’m a Washington outsider that opponents are going to be looking for a whole lot of things that they can criticize and they can kind of try to beat the candidates here, who chose me as his partner, to kind of tear down the ticket. But as for foreign policy, you know, I think that I am prepared and I know that on January 20th, if we are so blessed as to be sworn into office as your president and vice president, certainly we’ll be ready. I’ll be ready. I have that confidence. I have that readiness.

“And if you want specifics with specific policy or countries, go ahead and you can ask me. You can even play stump the candidate if you want to. But we are ready to serve.”

Just saw these great shots of Asafa with his new shoes from his deal with Nike. This is probably one of the coolest application of the Jamaican colors I have seen. Very well

Asafa's New Shoes

Asafa's New Shoes

Originally posted waaay back in 2006, I thought I’d repost it.

I read this article by Bob Garfield on Advertising Age. Excellent passionate commentary, just up my alley. As he whittles the grand Saturn/GM ad down to size I can see why brands like Oldsmobile eventually went belly up and why GM is in the financial mess that it’s in.


For decades whimpy design got pumped out of Detroit, now they have some fresh thinking but they are serving it up on cliche driven visuals and copy. The same thing is happening with Panama’s real estate advertising.

I am getting sick and tired of the same visuals and same copy EVERYWHERE. The low angle shot of the building, the infinity pools, the rolling view of Panama city. It’s nauseating! Then every other paragraph is generously sprinkled with the word “lifestyle” Just typing it now gives me the hibby-jibbys. And of course the overtly repeated marble dripping luxuriousness of the apartments.

the rest here


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April 2020

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