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Posts Tagged ‘Branding

Obama Wins! … Ad Age’s Marketer of the Year – Advertising Age – MOY 2008

Mr. Obama won the vote of hundreds of marketers, agency heads and marketing-services vendors gathered here at the Association of National Advertisers' annual conference.Just weeks before he demonstrates whether his campaign’s blend of grass-roots appeal and big media-budget know-how has converted the American electorate, Sen. Barack Obama has shown he’s already won over the nation’s brand builders. He’s been named Advertising Age’s marketer of the year for 2008.
Mr. Obama won the vote of hundreds of marketers, agency heads and marketing-services vendors gathered here at the Association of National Advertisers’ annual conference.
Mr. Obama won the vote of hundreds of marketers, agency heads and marketing-services vendors gathered here at the Association of National Advertisers’ annual conference.

If there is one thing companies need to realize is that cool logos, slick websites and clever ads do not a great experience make. It is this mindset that approaches the designer/creative director/marketing company and says. Make it look pretty/sexy/clean.

Marketing and advertising should be the icing on the cake, not the lipstick on the pig.

Seth’s Blog: What advertising can’t fix

Microsoft has fallen into a trap that befalls many large companies in search of cred, buzz or respect. They’ve decided to buy some via advertising.

Today, right now, is your business a gatekeeper or a gatejumper.

You must answer this question.

The future of your business depends on it.

In writing Trust Agents, my book with Julien Smith,
we’ve started to realize six major traits that define a trust agent.
Part of what we’ve noticed through researching the concept is that
trust agents quite often make their own game. What do we mean? Consider
traditional mainstream businesses. They are the gatekeepers of what we
consider the standard, the typical, the recognized. It’s really easy to
look at this when you consider various media properties and their
online upstart counterparts. To that end, I’m going to start a list,
and I was hoping you’d be inspired to add your thoughts and ideas to
it. Maybe I’ll even go back and edit your ideas from the comments into
the main post. read more

By distributing content on a media that has a much shorter development cycle it will keep their properties in top-of-mind and help to minimize the advertising budget when a new movie is ready for release. Check the link below.

Pixar Teams Up With Boom! For Comic Spin-Offs – Cinematical


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