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Posts Tagged ‘mccain

A very good article from AdAge on analyzing audience engagement and loyalty metrics for the presidential campaign.

Just like brands and media, engagement and loyalty metrics can be used to measure presidential candidates. The technique is more accurate than traditional polling because it measures what voters think — as opposed to what they say they think. Our research shows that there are four drivers that define the “Ideal President” and they are:

Action: Does the candidate have a comprehensive, realistic, well-considered plan for solving the problems facing the country?

Compassion: Does the candidate care about all the people? (A nod and a note to one of our alert readers: Attributes and values approximating liking, bonding to and seeing the candidate as being “someone like me” and “for me” resides in this driver along with concern for people.)

Perception: Does the candidate have a deep understanding of the problems facing the county?

Resolve: Does the candidate have the strength and leadership to guide the country?

the rest is here…

Passikoff: Obama Wins Second Debate 116 to 110 – Advertising Age – Campaign Trail

Anger vs. Steadiness in the Crisis – TIME

Obama was far more forceful on the page than he was on the screen.

I wonder who did that bad Photoshop job on his sunglasses 🙂

Obama Ad: McCain Protecting CEOs’ Bermuda Tax Shelter

Hitting on economic and pocketbook themes, Barack Obama is out with a new ad today accusing John McCain of supporting tax breaks for businesses that operate in the shelter of Bermuda.

In 2008, everybody and their momma is a pundit, so why not lil ol’ crazy Jamaican me 🙂

Why does Obama’s fund raising this last month means so much. Simple. Because people are voting with their pocketbook. Yes he had a bump from the nomination. That I am sure explained why half a million new people gave him money for the first time. Sure the argument maybe, yeah they’ll send him money but behind those curtains in November, what will America really do. Well look at it this way, this is the greatest transfer of wealth to a black man in the history of this country. This is not from a corporation like Sony to Will Smith. We are talking about money going from people struggling to buy gas and feed thier families to BarackObama.com

Regardless of how anyone feels about Barack Hussein Obama, he has struck a chord, he has tapped a vein, deep in America’s collective conscience and his campaign is mining it for all it’s worth.


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