Posts Tagged ‘yorkali’
One of the hardest things to convince clients of is that design is more
than just the pretty skin that is draped over a solution at the end to
make it look pretty. It is more than make-up or aesthetics. Design for
me, is a modus operandi, it is an attitude to problem solving that not
just compliments the scientific approach but it also
fuels the process. “Making it pretty” is not design, never was, never
will be. It’s merely putting lipstick on a pig. Making it pretty is the
polar opposite to design thinking.
The first place I learnt design thinking was at the Caribbean School of Architecture. That way of thought is the most valuable skill I have in my lil’ arsenal.
not Indesign or any other program that I know how to use.
The critical thought required to creatively solve a problem or to
deliver new ideas takes a whole lot more than pushing pixels. Disecting
a brief, distilling the elements and desiging an appropriate response
begins long before I fire up my tool of choice on the computer. The NY
Times article makes excellent points on the design thinking approach and
it’s place in the workplace. Good to see that this is finally, truly,
hitting the main stream media.
“Design thinking is inherently about creating new choices, about divergence,” says Tim Brown, the chief executive and president of the design consulting firm IDEO, based in Palo Alto, Calif. “Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.”
……are coming home to roost.
I am heartbroken that little babies are paying the price for what greedy adults have done. I lived in Panama when scores of people died from cough syrup tainted with an anti-freeze chemical. Then there was the toothpaste and the toys.
China’s chickens are coming home to roost.
Shanghai fears grow in China milk powder scandal
It is about 90% true…maybe more 🙂
In 2008, everybody and their momma is a pundit, so why not lil ol’ crazy Jamaican me 🙂
Why does Obama’s fund raising this last month means so much. Simple. Because people are voting with their pocketbook. Yes he had a bump from the nomination. That I am sure explained why half a million new people gave him money for the first time. Sure the argument maybe, yeah they’ll send him money but behind those curtains in November, what will America really do. Well look at it this way, this is the greatest transfer of wealth to a black man in the history of this country. This is not from a corporation like Sony to Will Smith. We are talking about money going from people struggling to buy gas and feed thier families to BarackObama.com
Regardless of how anyone feels about Barack Hussein Obama, he has struck a chord, he has tapped a vein, deep in America’s collective conscience and his campaign is mining it for all it’s worth.
Originally posted waaay back in 2006, I thought I’d repost it.
I read this article by Bob Garfield on Advertising Age. Excellent passionate commentary, just up my alley. As he whittles the grand Saturn/GM ad down to size I can see why brands like Oldsmobile eventually went belly up and why GM is in the financial mess that it’s in.
For decades whimpy design got pumped out of Detroit, now they have some fresh thinking but they are serving it up on cliche driven visuals and copy. The same thing is happening with Panama’s real estate advertising.
I am getting sick and tired of the same visuals and same copy EVERYWHERE. The low angle shot of the building, the infinity pools, the rolling view of Panama city. It’s nauseating! Then every other paragraph is generously sprinkled with the word “lifestyle” Just typing it now gives me the hibby-jibbys. And of course the overtly repeated marble dripping luxuriousness of the apartments.
I couldn’t resist posting this, I was rolling on the floooor!!!!!
more, more, more
My jaw is scraping the floor…WOW!!! What incredible indulgence of memory, I LOVE IT!!!! Oh by the way…it’s not free….$15.